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- April 20, 2026A warranty campaign had the right creative and the wrong audience. Instead of refreshing the ad, we built a hypothesis…
- April 20, 2026We ran a cart recovery campaign and returning customers generated 82% of the revenue from 69% of the carts. The…
- April 20, 2026Most marketing budgets are guesses dressed up as plans. Operational maximum spend is the specific number above which additional spend…
- April 20, 20265,690 leads in a month — a record — and the conversion rate was quietly declining. This is the scaling…
