PROBLEM 1
Your agency celebrates leads. Your sales team deletes them.
Thousands of form fills. Green arrows in every report. Then sales opens the list, skims it, and throws out 90%. The targeting was wrong before the campaign even started.
B2B Lead Generation — Enterprise
1,000 Leads. 4 Closed Deals. That's a targeting problem.
Most B2B agencies hand you a spreadsheet of form fills and call it pipeline. We track every lead from first click to signed deal so you know exactly what's working.
The B2B Lead Problem
1000 MQLs. Zero Closed Deals. That's a not a lead problem.
PROBLEM 2
Marketing claims leads. Sales ignores them. Nobody tracks what closes.
Marketing says “we sent 200 leads.” Sales never called them. There’s no tracking between the lead and the signed deal. Next quarter, nobody knows if last quarter’s campaigns made any money.
PROBLEM 2
Your deal takes six months. Your campaign lasted one.
B2B sales take 6-12 months to close. A single campaign dies in week three. Nobody follows up. The prospect goes cold. A competitor stays in touch. You lost the deal in month two — you just didn’t know it yet.
Leads are cheap. Deals are not.
Most agencies chase form fills. We track what actually turns into signed deals and revenue.
Features | Others | Grey Wolf |
|---|---|---|
| PRICING | ||
| PRICING | Hourly billing, scope creep, change orders | One flat retainer. Everything included. |
| OPTIMIZATION | ||
| OPTIMIZATION | CPL and MQLs — vanity metrics | Cost Per SQL — the metric your sales team uses |
| ATTRIBUTION | ||
| ATTRIBUTION | No CRM integration, no pipeline tracking | Every lead tracked from first click to signed deal in your CRM |
| LEAD QUALITY | ||
| Targeting | Broad audience, hope for the best | Ads shown only to companies that match your ideal buyer profile |
| CREATIVE | ||
| Content | Generic whitepapers, gated PDFs | Content built for people who are close to making a buying decision |
HOW WE WORK
Audit. Build. Launch. Close
Pipeline Audit
Map your current sales process, find where good leads drop off, and set a realistic cost-per-lead target.ICP & Infrastructure
Define who you're selling to, connect your CRM, build tracking, and create landing pages. Nothing launches until we can measure what matters.Launch & Qualify
Run campaigns across multiple channels. Score every lead. Agree with your sales team upfront on what counts as "ready to call."Optimise to Pipeline Value
Monthly reviews based on actual closed deals. Stop what doesn't sell. Spend more on what does.
“Grey Wolf isn’t just part of the strategy, they’re the unfair advantage. In 30 days, they increased our client’s webinar attendance by over 200% (from 93 to 279) with precision, not noise. I’ve worked with Mark for 17 years, and he’s the one you call when you need results that actually matter.”
ABOUT MARK
25 years. No theory. All scar tissue.
He's been the client, the platform, and the agency. He's run B2B campaigns for Fortune 500 tech companies and for consultancies. His clients don't fire him after a few weeks — they stay for years. Because he makes them money.
SERVICES
Fewer Leads. Better Deals. More Revenue.
- ACQUIRE CUSTOMERS QUICKLY
- B2B Paid Media
- The full system: LinkedIn Ads, Google Ads, account-based display ads, CRM connection, lead scoring, and tracking through to closed deals.
- LinkedIn account-based campaigns
- Google Ads intent-stage capture
- Account-based display ads + retargeting
- Lead scoring connected to your CRM
- Revenue tracking and reporting
- BUILD RESILIENCE
- SEO & Organic Authority
- Expert content, search visibility, and LinkedIn presence that brings buyers to you before they start comparing options.
- Expert content strategy
- Search visibility for buyers ready to decide
- LinkedIn authority building
- Executive personal brand
- Organic lead growth
- RETAIN CUSTOMERS
- Momentum (Email Nurture)
- Automated email follow-ups for long sales cycles. Keep leads warm, re-engage stalled conversations, and hand off to sales at the right moment.
- Emails triggered by what the lead actually does
- Follow-up sequences for every stage of the buying process
- Re-engagement for stalled deals
- Automated lead scoring
- CRM sync + automatic sales handoff
You have Questions.Real Answers.
Collaboratively with your sales team. Before the campaign launches, we agree on the criteria: company size, role, budget range, timeline. Everyone knows what counts as a real SQL. No surprises.
Yes. HubSpot, Salesforce, Pipedrive, or any API-accessible CRM. We wire full-cycle attribution from lead source through closed-won. Sales data lives in your system, not ours.
Everything: strategy, creative, landing pages, CRM integration, lead scoring, SQL tracking, call tracking, monthly reporting, and strategy reviews. One flat fee. Your ad spend goes directly to platforms.
First SQLs in 30–60 days. Meaningful pipeline data at 90 days. Six-month sales cycles need full-cycle tracking to show real results. By month 4–5, closed-won data starts telling you what actually works.
Twelve months minimum. B2B sales cycles run 6–12 months. You need 90+ days of full-cycle data to understand what’s working. Month one and two are setup and infrastructure. Meaningful optimisation starts month three.
R50,000 per month for B2B. That’s the floor where we can run meaningful account-based campaigns across LinkedIn, Google, and programmatic. Below that, precision targeting doesn’t work.
More Pipeline. Less Guesswork.Your Audit is Free.
We'll map your funnel, show you where qualified leads leak out, and tell you what we'd change. No pitch. No obligation. Just the pipeline math.