Paid Media — Lead Generation
The Real Problem
PROBLEM 1
The numbers your ad platform shows you and the money in your bank account tell two different stories. 50 leads at R120 each sounds like a win — until only 8 of them actually buy. Without tracking leads all the way to the sale, you’re paying for names on a list.
PROBLEM 2
Someone fills in your form. Five minutes later, they’re 10x more likely to buy than if you wait an hour. But most businesses take hours to respond — by then, that person has already spoken to three of your competitors.
PROBLEM 2
If nobody has sat down and worked out what a good lead actually looks like for your business, you end up with a list full of tyre-kickers, students, and people who just wanted the free download. More leads, zero more sales.
The difference between chasing clicks and knowing which ads make you money.
Features | Others | Grey Wolf |
|---|---|---|
| PRICING | ||
| Tracking | Count how many people filled in a form | Count how many actually bought |
| OPTIMIZATION | ||
| Optimisation | Get the cheapest leads possible | Get leads that are likely to buy |
| ATTRIBUTION | ||
| Landing Pages | Designed for SEO | Designed for SEO & conversion |
| LEAD QUALITY | ||
| Response Time | Hours to respond | Minutes to respond |
| CREATIVE | ||
| MEASURMENT | Half the story | The full picture, ad click to closed sale |
HOW WE WORK
Before we spend a cent, we learn how your business actually sells. Where do your best customers come from? How long does it take to close a deal? We set up tracking so every lead can be followed from first click to final sale.
We create and manage your ads on Google, LinkedIn, and Meta. Each ad points to a dedicated landing page built to turn visitors into enquiries. Our AI tool spots which ads are working and which need replacing.
Every month you get a clear report: how much each sale cost, which ads brought the buyers (not just the browsers), and where your money is being wasted. We shift budget toward what's actually working.
Once we know which channels bring real buyers, we put more money there and cut what doesn't perform. We only add new platforms when the current ones are running at full steam. Your cost per sale drops every month.
Why This Matters
What You Get
PRICING
Every tier includes ad management, creative, landing pages, and sales tracking.
Every tier includes ad management, creative, landing pages, and sales tracking.
R 20k/month
Two ad platforms so you can see which one brings better buyers.
R 50k/month
Three or more platforms with a dedicated strategist and weekly check-ins.
R 100k/month
Google Ads, LinkedIn, Meta (Facebook/Instagram). Platform choice depends on where your buyers are, not what we prefer.
Our proprietary AI creative analysis tool that scores ad performance across 47 variables and identifies winning creative before fatigue sets in.
Regular agencies report CPL. We connect ad spend to closed deals through CRM integration and report cost per sale.
Lead flow starts within weeks. Meaningful cost-per-sale data takes 60-90 days as close rate data accumulates.
We audit your current setup, connect attribution, and often find 20-30% waste in the first month.
Yes. We build them on our micro-sites platform — message-matched, single CTA, optimised forms, continuously A/B tested.
Every month without proper tracking is a month you're spending money without knowing what's actually working.
30-minute strategy call. No pitch — just honest answers about what's working and what's not.
