PROBLEM 1
Google stops counting before your customer signs
Google Ads tracking expires at 30 days. Insurance policies take 60–90 days to close. So every decision you made about what’s working was based on incomplete numbers.
Insurance Lead Generation
34% Lower Cost Per Sale.
In 12 Months.
We run paid media for insurance companies and track every rand to a closed policy — not a form fill.
30-minute call. We'll review your current situation and show you what you're leaving on the table.
The Attribution Problem
Why Your Reports Look Great but Sales Don't Match.
PROBLEM 2
Your sales team calls twice, gives up, and blames the leads
One client went from 1–2 call attempts to 3–5 per lead on day one. Close rates went back to normal — same ads, same budget.
PROBLEM 2
Compliance isn't the bottleneck — your agency's process is
We schedule 5–7 business days for compliance review on every campaign and keep a library of pre-approved ad copy. Each launch gets faster.
Not every agency is set up for insurance
Insurance campaigns fail because of how the work is structured, not because the ads are bad.
Features | Others | Grey Wolf |
|---|---|---|
| PRICING | ||
| PRICING | Hourly billing, scope creep, change orders | One flat retainer. Everything included. |
| OPTIMIZATION | ||
| OPTIMIZATION | CPL, CTR, impressions — vanity metrics | Cost Per Sale — what it actually costs to close a policy |
| ATTRIBUTION | ||
| ATTRIBUTION | No CRM integration, no long-cycle tracking | Connected to your CRM, tracking for 90 days, tied to actual sales |
| LEAD QUALITY | ||
| LEAD QUALITY | Single channel, no fallback, no resilience | Leads from multiple channels, rebalanced every week |
| CREATIVE | ||
| CREATIVE | Static ads recycled until fatigue kills you | Fresh video ads every month, compliance-approved before launch |
HOW WE WORK
From Review to Results in 4 steps.
Review Your Ads
We identify where budget is leaking and benchmark realistic Cost Per Sale for your product mix.
Set Up Tracking
We connect your leads / ads to your sales system and build dedicated landing pages. Nothing goes live until we can track a lead all the way to a closed policy.Launch & Compliance
We use pre-approved ad copy and build compliance review time into every launch — no last-minute surprises.Improve Every Month
Monthly reviews based on actual policy sales. We stop what isn't closing and put more money behind what is.
The time to build your second channel is while the phones are still ringing.
ABOUT MARK
25 years. No theory. All scar tissue.
He's been the client, the platform, and the agency. He's run campaigns for giant insurers and for the broker selling out of a shared office in Midrand. His clients don't fire him after a few weeks — they stay for years. Because he makes them money.
SERVICES
Build a profitable insurance funnel.
- ACQUIRE CUSTOMERS QUICKLY
- Insurance Paid Media
- The full package: lead tracking connected to your sales system, unlimited landing pages, compliance-friendly ads, and video production.
- Track leads for 90 days (not just 30)
- Report on actual cost per closed policy
- Unlimited dedicated landing pages
- 1–3 new video ads per month
- Compliance review handled for you
- BUILD RESILIENCE
- SEO & GEO Lead Gen
- Content that shows up when people are ready to buy — on Google, ChatGPT, and Perplexity. Gets cheaper every month as it compounds.
- Visible across search and AI platforms
- Track how often you appear in AI answers
- Get your brand into Google Knowledge Panels
- Content written to turn readers into leads
- RETAIN CUSTOMERS
- Email Momentum
- Email that keeps interested prospects warm from first inquiry through to signed policy. Sent automatically based on what they do.
- Emails triggered by prospect actions
- Templates reviewed for compliance
- Win-back emails for cold leads
- Targeted by where the lead came from and what they want
You have Questions.Real Answers.
We build a 5–7 business day review window into every campaign launch timeline and develop a pre-approved copy library from your cleared claims and standard disclaimers.
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Everything: campaign strategy, ad creative, AI video ads, landing pages, API gateways, CRM integration, lead routing, call tracking, compliance workflow management, monthly reporting, and strategy reviews. One flat fee. No change orders.
Leadasaurus is configured to your actual sales cycle — standard for insurance is 90 days. For commercial lines or group schemes, we extend the window further. Attribution triggers on a closed policy, not a form submission.
Twelve months. Meaningful Cost Per Sale data takes 90+ days of policies through the pipeline to accumulate. The first 60–90 days are setup and optimisation — month three is when attribution data begins telling you things you haven’t seen before.
R150,000 per month, client-managed and paid directly to the platforms. Our retainer covers everything else: strategy, infrastructure, attribution, creative, and reporting.
Ready to Fix Your Cost Per Sale?
We offer a paid media audit to insurance marketers who want to know what their campaigns are actually producing. No pitch. No obligation. Just the data.