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Accommodation & Tourism — Direct Bookings

15% of Your Revenue. Gone to the middleman

Online travel agents bid on your property name, catch guests before they reach your site, and take a cut of bookings that should have been free. We stop that and give you the guest relationship back.
30-minute call. We'll review your current situation and show you what you're leaving on the table.

The OTA Dependency Trap

Your Guests Search for You.
Booking.com and others Collect.

  • PROBLEM 1

    They bid on your property name — and it costs them almost nothing

    OTAs run Google Ads on your exact name. Because nobody else is bidding, each click costs them pennies. Guests who already chose you get redirected before they ever reach your website.

    PROBLEM 2

    You pay 15–25% commission on a guest who was already yours

    That guest searched your name. They wanted to book with you. But the OTA got in the way — and now you owe commission on a booking that should have cost you nothing.

    PROBLEM 2

    The OTA keeps the relationship. You keep the room.

    No email address. No phone number. No data to improve your marketing. No way to market to them for their next trip. The guest becomes the OTA’s repeat customer — not yours. And the cycle starts again.

Keep the guest.Kill the middleman.

Most agencies chase clicks. We chase direct bookings — and the guest contact details that come with them.

Features

Others

Grey Wolf

PRICING
PRICINGHourly billing, scope creep, change orders
One flat monthly fee. We save you money, we keep you longer.
OPTIMIZATION
OPTIMIZATIONReports on clicks and views — your OTA split remains.
Cost Per Direct Booking — the number that kills commission
ATTRIBUTION
GUEST OWNERSHIPOTA keeps the guest data. You get a room number.
You get the email, the phone number, and the repeat visit
LEAD QUALITY
BRAND DEFENCEOTAs bid on your name. Nobody fights back.
We bid on your name so OTAs lose, and make sure you always win

CREATIVE
Seasonality
Peak season only — cliff when the season ends
12-month calendar: peak, shoulder, off-season all covered

HOW WE WORK

From Paying Commission to Keeping the Revenue.

  • Commission Audit

    We compare every OTA booking to what it would have cost you direct. Most owners undercount their commission losses by 40%.

  • Brand Protection & Tracking

    We bid on your property name so OTAs can't steal those clicks. We connect your booking system so every direct booking can be traced back to the ad or page that drove it.

  • Launch & Intercept

    Your ads go live before the OTAs can grab those searches. A 12-month plan covers peak season, quiet months, and everything in between — not just when the phone is already ringing.

  • Own the Relationship

    Build your own guest list. Send follow-up emails that bring them back. Each month we move budget toward what actually drives direct bookings — and away from the middleman.

SERVICES

Build Direct. Own the Guest.

  • ACQUIRE CUSTOMERS
    Direct Booking Paid Media
    We run ads on Google and Meta that put your property above the OTAs. Every booking is tracked back to the ad that drove it, and every rand of commission saved is measured.
    • Bid on your own name so OTAs can’t
    • Cost-per-direct-booking reporting
    • Dedicated landing pages — unlimited
    • Price matching checks across OTA listings
    • Booking system connected for full tracking
  • BUILD RESILIENCE
    Search Visibility for Tourism
    When someone Googles your property or your area, they should find you first — not an OTA listing with a 20% markup built in.
    • Content about your destination and area
    • Google Maps listing improvements
    • “Near me” and local search visibility
    • Review management and star ratings
    • Visibility in AI tools (ChatGPT, Perplexity)
  • RETAIN CUSTOMERS
    Email — Turn Guests Into Repeat Bookers
    Your guest list is the one thing OTAs don't want you to build. Follow-up emails after checkout, seasonal offers, and loyalty campaigns turn one-time visitors into direct repeat bookers.
    • Post-stay follow-up emails
    • Seasonal deals and promotions
    • Repeat booking offers
    • Automated review requests
    • VIP and loyalty campaigns

Ask Us Anything.We Don't Hedge.

We work with Nightsbridge, Semper, RoomRaccoon, Calendly, and most major PMS systems. We build a custom integration layer that pipes booking confirmations back to your attribution system — so every direct booking is tracked to its original source.

We build a 12-month campaign calendar at launch that maps peak season, shoulder season, and off-season. Shoulder season gets different creative, messaging, and landing pages. Off-season launches loyalty and email campaigns to repeat guests. We don’t stop marketing when the phone rings.

Yes. Step one is brand defence — bidding on your own name so OTAs can’t intercept guests who already chose you. Step two is building direct channels (Google, Meta, SEO, Email) that acquire new guests into your database, not theirs. Clients typically shift 20–45% of volume from OTA to direct within 12 months. That commission stays in your pocket..

Everything: strategy, creative, landing pages, booking engine integration, rate parity monitoring, campaign management, monthly reporting, and strategy reviews. One flat fee. No hidden change orders.

Twelve months. Meaningful Cost Per Sale data takes 90+ days of policies through the pipeline to accumulate. The first 60–90 days are setup and optimisation — month three is when attribution data begins telling you things you haven’t seen before.

R150,000 per month, client-managed and paid directly to the platforms. Our retainer covers everything else: strategy, infrastructure, attribution, creative, and reporting.

Their Guests. Your Rooms.
Time to Change That

We offer a revenue audit to operators who want to know what direct bookings could actually be worth. No pitch. No obligation. Just the math.

Let's Talk Strategy