Let's Talk Strategy

Paid Media — Lead Generation

80% of Leads Never Get a Follow-Up.
We Fix That

You're paying for leads, but most go cold before anyone follows up. We build automated email sequences that nurture every lead until they're ready to buy — so your sales team only talks to people who are actually interested.
30-minute call. We'll review your current lead follow-up and show you what you're leaving on the table.

The Follow-Up Gap

You Paid for the Lead.Then You Ghosted It.

  • PROBLEM 1

    Warm Leads Dying Between Touchpoints

    A prospect who downloads your case study, visits pricing twice, and attends your webinar is three follow-ups from a meeting. Without automated nurture, that follow-up never happens.

    PROBLEM 2

    Sales Chasing Leads That Aren't Ready

    Without lead scoring, every form fill looks the same priority. Sales reps waste time on researchers and tire-kickers while decision-makers go cold.

    PROBLEM 2

    One Template. Every Prospect. Zero Relevance.

    Same email to a CEO exploring options and a junior researcher gathering quotes. Segmentation is the difference between a 12% open rate and a 38% one.

Broadcast Blasts vs Pipeline that sells.

The difference between one-off campaigns and a system that never stops working.

Features

Broadcast (Traditional)

Grey Wolf

PRICING
TRIGGER
Manual sends
Behaviour-triggered
OPTIMIZATION
Content
One size fits none
Right message at the right time
ATTRIBUTION
Metrics
Vanity metrics (opens, clicks)
Revenue metrics (actual sales, deals)
LEAD QUALITY
Follow-Up
Lost revenue
Automated nurture
CREATIVE
ConsistencySporadic
Every interaction tracked

HOW IT WORKs

Database to Pipeline Engine. 30 days.

  • Understand Your Sales Process

    We learn how your prospects make decisions. Review where leads come from, how your sales team follows up, and where people drop off. Check that your emails actually land in inboxes.

  • Build Your Follow-Up Sequences

    Write and launch your welcome emails (5-7 over 14 days). Set up nurture emails for leads who downloaded something. Re-engage people who've gone quiet. Rank leads by how interested they are so sales knows who to call first.

  • Track What's Working

    Monthly: which emails turn into sales calls, how much revenue email is driving, which leads are warming up, and which sequences need rewriting. Plain-English reporting you can share with your team.

  • Improve & Scale

    Every month we review what's converting and what isn't. We rewrite the emails that underperform and double down on what works. The system gets smarter over time — you get more leads for the same spend.

What You Get

Three Ways We Turn Leads into Sales.

  • Follow-Up
    Automated Email Sequences
    Automated emails that follow up with every lead — from the first hello to the sales call — without anyone on your team having to remember.
    • Welcome emails (5-7 over 14 days)
    • Nurture emails after downloads
    • Wake-up emails for quiet leads
    • Emails triggered by what people do
  • Prioritisation
    Know Which Leads to Call First
    Not every lead is ready to buy. We rank them by interest and fit so your sales team spends time on the ones most likely to close.
    • Rank leads by activity and company fit
    • Group by industry and interest
    • Track where each lead came from
    • Alert sales when a lead is ready
  • Results
    Inbox Delivery & Revenue Tracking
    Your emails need to actually land in inboxes, and you need to see which ones are making money. We handle both.
    • Make sure emails don’t land in spam
    • Track which emails lead to sales calls
    • See how much revenue email drives
    • Test and improve what’s not working

Proof, Not Promises

A Real Client. A Real Number.

SOUTH AFRICAN HEALTH FOOD BRAND · NEWSLETTER GROWTH CAMPAIGN

  • 5228

    Subscribers

  • R3.20

    Per Subscriber

PRICING

Pick your Plan.

Both plans include email platform setup, CRM connection, branded templates, and monthly reporting.

  • Starter

    Stay in front of your leads with regular, well-written emails.

    R15k/month

    • 4 newsletters / month
    • Group contacts by interest
    • Branded email templates
    • Monthly performance report
    • Domain authentication setup
    Let's Talk Strategy

  • Growth

    Full automated follow-up system that nurtures leads and tells sales when someone's ready to buy.

    R30k/month

    • Everything in Starter
    • Welcome emails (5-7 automated)
    • Follow-up sequences after downloads
    • Lead ranking by interest
    • Wake-up emails for quiet leads
    • See which emails drive revenue
    • Monthly strategy call
    Let's Talk Strategy

Need a custom proposal? Click here

You're Going to Ask. We Already Answered.

Google Ads, LinkedIn, Meta (Facebook/Instagram). Platform choice depends on where your buyers are, not what we prefer.

Our proprietary AI creative analysis tool that scores ad performance across 47 variables and identifies winning creative before fatigue sets in.

Regular agencies report CPL. We connect ad spend to closed deals through CRM integration and report cost per sale.

Lead flow starts within weeks. Meaningful cost-per-sale data takes 60-90 days as close rate data accumulates.

We audit your current setup, connect attribution, and often find 20-30% waste in the first month.

Yes. We build them on our micro-sites platform — message-matched, single CTA, optimised forms, continuously A/B tested.

Every Cold Lead Was Once Warm.You Just Didn't Follow Up.

Your competitors are following up automatically right now. Every lead that goes cold is a deal that goes to someone else.

Let's Talk Strategy

30-minute strategy call. No pitch — just honest answers about what's working and what's not.