PROBLEM 1
Your "4x Return" Is Actually a Loss
Your agency says you made R4.20 for every R1 spent on ads. Sounds great — until you subtract what the product costs you. You actually kept 84 cents. They celebrate. Your bank balance doesn’t.
Paid Media — ECOMMERCE
Your Ads Are Bringing In Sales, but Where's the Profit?
Most online stores track revenue from ads but never subtract the cost of the product. That "4x return" can actually mean you lost money on every sale. We fix that — we track what you actually keep, not just what comes in.
We'll review your current email setup and show you exactly what revenue you're leaving on the table. No pitch — just a report you can act on.
The Profitability Gap
3 Ways Your Ads Are Quietly Losing You Money.
PROBLEM 2
You're Paying for Customers Who Never Come Back
You spend R80 to get a customer who buys R200 worth of product once and never returns. Nobody’s tracking which ads bring back repeat buyers — because nobody’s even looking.
PROBLEM 2
You're Running Ads for Products You Can't Ship
Ads keep pushing products that are out of stock. Your highest-margin items get buried. You’re spending money sending people to empty shelves.
What Agencies Report vs. What Actually Matters.
Features | Others | Grey Wolf |
|---|---|---|
| PRICING | ||
| What They Measure | Revenue from ads (ignores product costs) | Actual profit after product costs |
| OPTIMIZATION | ||
| Repeat Buyers | Only counts the first sale | Tracks who comes back within 60 days |
| ATTRIBUTION | ||
| Stock Levels | Stock photos and cookie-cutter templates | AI-made video ads built to sell your products |
| LEAD QUALITY | ||
| Creative | Stock photos and templates | AI video + performance creative |
| CREATIVE | ||
| Goal | Chase more sales (even unprofitable ones) | Chase more profit per sale |
| CREATIVE | ||
| REPORTING | Screenshots from ad platforms | Numbers tied to your actual profit & loss |
HOW WE WORK
From Guessing to Knowing in 4 steps.
- Find Where You're Losing Money
We spend two weeks digging into your ad accounts, your store data, your product margins, and your return rates. Most stores find 2-3 ad campaigns that are actually losing money once you subtract product costs.
Connect the Numbers
We link your stock levels to your ads so you stop promoting sold-out products. We connect your product margins so every sale is measured by what you actually keep. We set up tracking for repeat buyers.
Launch Smarter Ads
New campaigns go live — pushing your highest-margin products first, pausing when stock runs low, and using AI-made video ads. Every sale is tracked back to the product, the profit, and the customer.
The 60-Day Check-In
By day 60, we know which ads bring back repeat buyers vs. one-time shoppers. We shift your budget to where customers come back and pay for themselves fastest.
"Negative one-ninety-seven. Per customer," the CFO said. I told him to give me 60 days. Day 61, 34% came back. The second purchase nearly doubled the first. Cost? R0.01 to send the email.
Why This Matters
Paid media for ecommerece only works when you can trace every rand from ad click to repeat sale.
Mark has managed over R50M in profitable ad spend. The word 'profitable' matters. He's been the client, the platform, and the agency.
PRICING
Pick the Plan That .Fits Your Store.
Every plan includes profit tracking, AI-made ads, and reporting tied to your real numbers. Ad spend is separate.
Starter
One ad platform, full profit visibility. Prove it works before you go bigger.
R25k/month
Let's Talk Strategy- One platform (Google or Meta)
- Profit tracking per product
- Profit-based ad reporting
- Product feed improvements
- Monthly strategy call
- Up to 25 Creative included
- One platform (Google or Meta)
Growth
Every ad channel, AI optimization, and a dedicated strategist who knows your business.
R60k/month
START YOUR ENGINE- Everything in Starter
- 3+ platforms (Google, Meta, TikTok, Youtube)
- Budget split based on customer lifetime value
- Leadasaurus AI optimization
- 60-day repeat buyer attribution
- Weekly strategy calls
- Your own dedicated strategist
- Everything in Starter
Need a custom proposal? Click here
Common Questions.Straight Answers.
ROAS minus cost of goods. A 4× ROAS on a 20% margin product = 0.8× actual return. We track the number that matters
Google Shopping, Meta, TikTok. Platform mix depends on your product type and margins.
We recommend R40k+ monthly ad spend alongside the management fee.
Real-time feed from your store. Out-of-stock products paused automatically. High-margin SKUs get budget priority.
Margin visibility in week 2. Campaign restructuring in month 1. Repeat buyer data meaningful by day 60.
Yes. AI-generated video ads, static creative. All included in the retainer.
Revenue is Vanity.
Profit is Sanity.
Every month without margin tracking is a month of guessing. Let's connect your ad spend to your actual profit.
30-minute strategy call. No pitch — just honest answers about what's working and what's not.