Meta’s API broke yesterday morning. Did your agency tell you?
A Meta API issue broke lead automations globally in May 2026. Most businesses found out when their sales…
Field Notes from Grey Wolf Agency
Marketing insights without the bullshit.
We document what we actually build, test, and observe running digital campaigns for accommodation, insurance, and ecommerce clients across South Africa.
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Ad Platform Upsells
Your AI Pilot Is Not Failing. It Is Dipping.
78% of organisations have deployed AI. Only 6% report meaningful earnings impact. The San Antonio Spurs went from…
The Conversion Rate That Disappeared
CPL 28% below forecast. Sales conversion 57% below target. At the same time, in the same campaign. This…
The 49% YoY Drop That Wasn’t a Drop
A DTC brand showed a 49% YoY sales decline for the first two weeks of April. The business…
Why We Put Two Lead Capture Methods on Every B2B Landing Page
For high-ticket B2B offers, standard form optimisation solves the wrong problem. We built a LinkedIn OAuth plus email…
The WhatsApp Chatbot That Took 34 Iterations (And Why That’s Normal)
We’re on version 3.05 of a WhatsApp chatbot built for a legal services client — after 34 iterations.…
When the Ad Isn’t Broken. The Audience Is.
A warranty campaign had the right creative and the wrong audience. Instead of refreshing the ad, we built…
Your Abandoned Cart Emails Are Chasing the Wrong People
We ran a cart recovery campaign and returning customers generated 82% of the revenue from 69% of the…
How to Calculate Your Operational Maximum Spend
Most marketing budgets are guesses dressed up as plans. Operational maximum spend is the specific number above which…
They Hit Their Lead Target and Still Had a Problem
5,690 leads in a month — a record — and the conversion rate was quietly declining. This is…
We audited our own website. 14 pages. Zero passed.
We ran our own agency website through the same conversion audit we use on clients. Fourteen pages. Zero…
The content strategy built for a search engine that didn’t exist yet
In 2022 we told an insurance brand to stop chasing traffic and build decision-stage content instead. Three years…