Meta’s API broke yesterday morning. Did your agency tell you?
A Meta API issue broke lead automations globally in May 2026. Most businesses found out when their sales…
Field Notes from Grey Wolf Agency
We document what we actually build, test, and observe running digital campaigns for accommodation, insurance, and ecommerce clients across South Africa.
Post published
Verticals Covered
0
Vanity Metrics Cited
0
Ad Platform Upsells
A Meta API issue broke lead automations globally in May 2026. Most businesses found out when their sales…
78% of organisations have deployed AI. Only 6% report meaningful earnings impact. The San Antonio Spurs went from…
CPL 28% below forecast. Sales conversion 57% below target. At the same time, in the same campaign. This…
A DTC brand showed a 49% YoY sales decline for the first two weeks of April. The business…
For high-ticket B2B offers, standard form optimisation solves the wrong problem. We built a LinkedIn OAuth plus email…
We’re on version 3.05 of a WhatsApp chatbot built for a legal services client — after 34 iterations.…
A warranty campaign had the right creative and the wrong audience. Instead of refreshing the ad, we built…
We ran a cart recovery campaign and returning customers generated 82% of the revenue from 69% of the…
Most marketing budgets are guesses dressed up as plans. Operational maximum spend is the specific number above which…
5,690 leads in a month — a record — and the conversion rate was quietly declining. This is…
We ran our own agency website through the same conversion audit we use on clients. Fourteen pages. Zero…
In 2022 we told an insurance brand to stop chasing traffic and build decision-stage content instead. Three years…