Problem 01
The ad reports look great. Your sales don't match.
50 leads at R120 each sounds like a win — until only 8 of them buy. Without tracking leads all the way to the sale, you're paying for names on a list.
Paid Media — Lead Generation
Most agencies hand you a spreadsheet full of "leads" and call it a win. We track what actually matters: which clicks turned into paying customers, and how much each one cost you.
30-minute call · We review your current setup and show you what you're leaving on the table
The real problem
Problem 01
50 leads at R120 each sounds like a win — until only 8 of them buy. Without tracking leads all the way to the sale, you're paying for names on a list.
Problem 02
Five minutes after filling in your form, a lead is 10× more likely to buy than after an hour. Most businesses take hours. By then, they've spoken to three competitors.
Problem 03
If nobody has defined what a good lead looks like for your business, you get tyre-kickers, students, and free-download hunters. More leads. Zero more sales.
Not all agencies are built for this
| What we compare | Others | Grey Wolf |
|---|---|---|
| Tracking | Count how many people filled in a form | Count how many actually bought |
| Optimisation | Get the cheapest leads possible | Get leads that are likely to buy |
| Landing pages | Designed for SEO | Designed for SEO and conversion |
| Response time | Hours to respond | Minutes to respond |
| Measurement | Half the story | The full picture, ad click to closed sale |
How we work
Foundations
Before we spend a cent, we learn how your business actually sells. Where do your best customers come from? How long to close a deal? We set up tracking so every lead can be followed from first click to final sale.
Launch
We create and manage your ads on Google, LinkedIn and Meta. Each ad points to a dedicated landing page built to turn visitors into enquiries. Our AI tool spots which ads are working and which need replacing.
Attribution
Every month you get a clear report: what each sale cost, which ads brought the buyers (not just the browsers), and where money is being wasted. We shift budget toward what's working.
Scale
Once we know which channels bring real buyers, we put more money there and cut what doesn't perform. New platforms only when current ones run at full steam. Your cost per sale drops every month.
Proof, not promises
0
Sales tracked to source, last quarter
0%
Avg. wasted spend found in month one
What you get
Setup
We connect your ads to your sales system so you see exactly which ads bring paying customers, not just clicks.
Ads & pages
We write, design and manage your ads across Google, LinkedIn and Meta. Every ad points to a page built to convert.
Reporting
Every month you see what each sale cost, which campaigns brought real buyers, and where the budget moves next.
Pricing
One platform, run properly, with every sale tracked back to the ad that started it.
R20k/month
Two ad platforms so you can see which one brings the better buyers.
R50k/month
Three or more platforms with a dedicated strategist and weekly check-ins.
R100k/month
Every tier includes ad management, creative, landing pages and sales tracking · Flat fee, no hourly billing
FAQ
Google Ads, LinkedIn, and Meta (Facebook/Instagram). Platform choice depends on where your buyers are, not what we prefer.
Regular agencies report cost per lead. We connect ad spend to closed deals through your CRM and report cost per sale. Different number, different decisions.
Our proprietary AI creative-analysis tool. It scores ad performance across 47 variables and identifies winning creative before fatigue sets in.
Lead flow starts within weeks. Meaningful cost-per-sale data takes 60–90 days, as close-rate data accumulates.
We audit your current setup, connect attribution, and often find 20–30% wasted spend in the first month.
Yes. We build them on our micro-sites platform — message-matched, single CTA, optimised forms, continuously A/B tested.
The trail ends in revenue
Every month without proper tracking is a month you're spending money without knowing what's working. Tell us what you sell — we'll tell you what to fix first.