For businesses that measure marketing in revenue

Most agencies report clicks.We report revenue.

Grey Wolf runs your ads, email, and SEO. We tie every Rand you spend back to actual sales.
You always know how much money your marketing is making you, not just what you spend.

What makes us different

Three things most agencies won't do.

  • ALIGNED INCENTIVES

    One flat monthly fee

    Hourly billing turns every conversation into a negotiation. You watch the clock. We watch the clock. Nobody thinks about results. We bill scoped to results, not timesheets.  Our incentive is to get sharper, not slower. If we find a way to get the same results for less, we’ll tell you — because it doesn’t cost us anything to be honest.

    REVENUE, NOT REPORTS

    We track sales, not clicks

    Leads don’t pay salaries. We follow every campaign from the first ad click to the actual sale — so you know exactly what each new customer costs and which channel brought them in. Your marketing should create customers, not just activity.

    NO MIDDLE MANAGERS

    You talk to the person doing the work

    The person who plans your campaigns is the same person who runs them. No account manager playing telephone in between. No re-explaining your business to a new face every month. You deal with the senior strategist from day one.

Proof, Not Promises

A Real Client. A Real Number.

SOUTH AFRICAN HEALTH FOOD BRAND · ~6,000 SUBSCRIBERS · KLAVIYO

  • 235k

    Tracked  Email Revenue

  • 28%

    Conversion Rate

What makes us different

We handle the marketing, you run the Business.

Most businesses need two or three channels working together. Not one in isolation, not five diluted across everything. We identify the right combination for how your customers actually buy, then build, and run it.

Sound familiar?

Is this you?

We're picky about who we work with -- not based on budget, but on whether you care about the same things we do.

    • You're getting leads but can't connect them to actual revenue.

    • You're spending real money on marketing, and when someone asks what it produced, you have to guess.

    • You want marketing that thinks like a business unit, not a creative department.

    If three or more hit home, you're probably our kind of client.
    • Your agency sends impressive reports. None of the numbers are ones you actually care about.

    • You need a strategist who thinks like a business owner — not a 22-year-old who's never had to justify a budget.

    • You prefer one clear strategy executed well, over a dozen half-measures that go nowhere.

NOw Available

Read The Fucking Manual

Most marketing books give you tactics. This one gives you the framework behind the tactics, and why most of them fail, who they were designed to benefit, and what separates businesses that grow from businesses that just spend. Eleven laws. No filler. Written by people who had to live with the results.

Ideas You Can Actually Use.

Frameworks and thinking from inside client campaigns. No vanity metrics. No fluff.