Aligned incentives
One flat monthly fee
Hourly billing turns every conversation into a negotiation. We bill scoped to results, not timesheets. If we find a way to get the same results for less, we tell you, because it costs us nothing to be honest.
For businesses that measure marketing in revenue
Most agencies report clicks.We report revenue.
Grey Wolf runs your paid ads, email and SEO. We tie every Rand you spend back to actual sales. You always know how much money your marketing is making you, not just what you spend.
What makes us different
Three things most agencies won't do.
Revenue, not reports
We track sales, not clicks
Leads don't pay salaries. We follow every campaign from first ad click to the actual sale, so you know exactly what each new customer costs and which channel brought them in.
No middle managers
You talk to the person doing the work
The person who plans your campaigns runs them. No account manager playing telephone. No re-explaining your business to a new face every month. Senior strategist from day one.
Proof, not promises
A real client. A real number.
235k
Tracked email revenue (Rand)
28%
Conversion rate
Email revenue · trailing 9 moTracking
The work
We handle the marketing. You run the business.
Ecommerce
Get customers. Keep them buying.
For online stores where the first sale is just the start. Ads bring people in. Email keeps them coming back. SEO lowers what you pay to win the next customer.
Lead Generation
Find the right clients. Close them.
For service businesses where one good client beats twenty tyre-kickers. We build a system that brings in the people worth talking to, and helps you close them.
Sound familiar?
Is this you?
You're getting leads but can't connect them to actual revenue.
You're spending real money on marketing, and when someone asks what it produced, you have to guess.
Your agency sends impressive reports. None of the numbers are ones you actually care about.
You need a strategist who thinks like a business owner, not a junior who's never justified a budget.
You prefer one clear strategy executed well over a dozen half-measures.
Three or more hit home? You're probably our kind of client.
Grey Wolf Press
Read The F*cking Manual
Eleven laws · No filler
Now available
Read The F*cking Manual
Most marketing books give you tactics. This one gives you the framework behind the tactics, why most of them fail, who they were designed to benefit, and what separates businesses that grow from businesses that just spend. Written by people who had to live with the results.
Insights
Ideas you can actually use.
Attribution
Cost per lead is lying to you.
Two campaigns with the same cost per lead can cost four times as much per sale. Why CPL flatters your worst channel, and the one number to ask for instead.
Read →Attribution
Last-click is flattering your worst channel.
Last-click hands all the credit to the final touch, usually brand search. Why that punishes the channels that actually start your deals.
Read →No-code
Connect your ads to your CRM without an engineer.
A step-by-step, no-code path to passing ad source data into your CRM, so closed deals report back against the ad that started them.
Read →The trail ends in revenue