Problem 01
New leads go cold before you follow up.
The fastest reply usually wins the sale. Manual follow-up is slow and inconsistent — so most enquiries cool off before anyone gets back to them.
Email Marketing — Lifecycle & Automation
The list you own.The revenue you don't.
Your list is the one audience you already paid for. We build the follow-up and lifecycle email that turns it into repeat sales — fast responses, the right message, tracked to revenue.
30-minute call · We review your list and flows and show the revenue sitting idle
The real problem
A list that sits there doing nothing.
Problem 02
One newsletter, then silence.
No lifecycle, no automation. A list only makes money when the right message reaches the right person at the right moment — automatically. Placeholder — refine with client detail.
Problem 03
You can't tell which emails made money.
Opens and clicks aren't revenue. Without tracking to the sale, email stays a cost centre instead of a channel you can scale.
Not all email is built for this
Sending emails vs driving revenue.
| What we compare | Others | Grey Wolf |
|---|---|---|
| Goal | Opens and clicks | Replies and sales |
| Follow-up | Manual, hours later | Automated, minutes later |
| Sends | One list, one message | Lifecycle flows by segment |
| Measurement | Open rate | Revenue per email tracked to CRM |
How we work
From signup to repeat sale.
Map
Map the lifecycle
We map how someone goes from signup to first sale to repeat customer — and where email should do the work automatically.
Build
Build the flows
Fast lead follow-up, welcome and nurture, offer and win-back flows — placeholder for the client's platform (e.g. Klaviyo/ActiveCampaign).
Send
Campaigns & offers
Ongoing campaigns that give the list a reason to buy again, segmented so the message fits the reader.
Report
Email to revenue
Monthly reporting on revenue per flow and per campaign, tracked to sales — not just opens.
Proof, not promises
We report revenue per email, not opens.
What you get
Everything you need to make the list pay.
Setup
Automation foundations
The flows that do the selling while you sleep — fast follow-up first. Placeholder — confirm the client's ESP.
- Fast lead-follow-up flow
- Welcome & nurture sequence
- Segmentation setup
- Tracking to your sales system
Campaigns
Campaigns & offers
Ongoing sends that give your list a reason to buy again, matched to segment.
- Monthly campaign calendar
- Offer & win-back flows
- Segmented sends
- Copy & design
Reporting
Revenue reporting
Monthly reporting on revenue by flow and campaign, tracked to sales.
- Revenue per flow
- Revenue per campaign
- List growth & health
- Where to focus next
Pricing
Pick your starting point.
Core
The essential automated flows, tracked to sales.
R12k/month
- Lead follow-up + welcome flows
- Segmentation setup
- Monthly campaigns
- Revenue reporting
Growth
Full lifecycle with ongoing offers and testing.
R25k/month
- Everything in Core
- Full lifecycle flows
- Offer & win-back programme
- Ongoing testing
Placeholder pricing — confirm tiers with the client. Flat fee, no hourly billing.
FAQ
You're going to ask. We already answered.
Which email platform do you use?
We work with your existing platform where possible, or recommend one that fits your stack. Placeholder — confirm the client's ESP.
How is this different from a newsletter?
A newsletter is one message to everyone. We build automated lifecycle flows tied to where each person is in their journey, and we report revenue — not opens.
How fast is the lead follow-up?
Automated, within minutes of an enquiry — because the fastest reply usually wins the sale.
The trail ends in revenue
The revenue is already in your list. Let's collect it.
The list you already paid for is the cheapest revenue you'll ever find. Tell us what you sell — we'll show you the follow-up that's sitting idle.