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- April 20, 2026We ran a cart recovery campaign and returning customers generated 82% of the revenue from 69% of the carts. The…
- April 20, 2026A UGC campaign went from worst performer to 6.37 ROAS without a budget change. The fix wasn't better production —…
- April 20, 2026Most giveaways generate a spike and disappear. Here's the Make and Klaviyo automation stack we built in a week that…
- April 20, 2026Most welcome sequences fail because they pitch before they've earned the right to. The soap opera email method — borrowed…
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- April 20, 2026Most loyalty programs reward accumulated spend — but the data shows that what actually drives customer lifetime value is time…
- March 11, 2026A framework for presenting marketing budgets that finance teams actually approve—Board, Budget, Bonus replaces single-number requests with strategic options.