The Email Sequence That Sells Without Selling
Most welcome sequences pitch before earning the right. The soap opera method builds a five-episode arc that earns the sale by day eight.
Cluster — Email and retention
Email and retention
Email programmes, automation stacks and retention for ecommerce and B2B. Not deliverability trivia.
Email fatigue is never about volume. It is about relevance — which is how fifteen emails in one week produced zero unsubscribe spikes. Start with the sequence that sells without selling, then check whether your abandoned-cart emails are chasing the wrong people.
When the platform has to change, order of operations is everything: we moved 40,000 subscribers mid-campaign without losing deliverability.
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Sequences and segments
Fifteen Emails in One Week (And Zero Unsubscribe Spikes)
Email fatigue is never about volume, it is about relevance. The segmentation framework that makes fifteen emails in seven days sustainable.
Your Abandoned Cart Emails Are Chasing the Wrong People
Returning customers drove 82% of cart-recovery revenue from 69% of carts. The segment you are told to chase hardest performed worst.
Retention and loyalty
Stop Counting Points. Start Counting Days.
Loyalty programs reward accumulated spend, but time to second purchase drives lifetime value. The time-based framework we built instead.
Stacks and migrations
The Giveaway Automation Stack We Built in a Week
Most giveaways spike and vanish. The Make and Klaviyo stack we built in a week that turns a trade-show giveaway into six months of remarketing.
We Migrated 40,000 Email Subscribers Mid-Month. Here's the Order of Operations.
The exact sequence we used to move 40,000 subscribers between email platforms mid-campaign without losing deliverability or missing a send.
Related clusters
Paid media that pays
Ads judged on sales, not ROAS. Audience before creative, budgets with a ceiling, and campaigns that still work when the platform breaks.
Marketing attribution
Trace every sale back to the marketing that caused it, and stop guessing which channels actually make you money.